We at Drinki respect your personal privacy. In order to give you the best experience we can when you seek to take advantage of all membership benefits and promotions we facilitate, we need to utilise certain data from you without which we cannot facilitate the promotions which might match your location and preferences.
The purpose of this document is to provide more detail on our policies with respect to the collection, use, and disclosure of information we collect and receive from Drinki users.
When you become a Drinki user, our technical team may (i) automatically record information that your mobile phone/device sends or transmits, including your device type, any device ID number, relevant settings, your geographical location (which you consent to when becoming a Drinki user, so as to have access to promotions) and information about your use of the membership benefits we provide such as bars visited, information you entered, (ii) record which search terms you used, or which referring/exit pages brought you to our page, and date/time information, (iii) record information provided by you, such as your gender or date of birth, (iv) use information about or from another content delivery platform, and (v) record information from such other sources such as viewings on our website or on our social media presence, or information provided by Affiliated Partners (meaning third parties either we or you have approved) (collectively, “Non-Attributable Information”).
We may ask Drinki users to provide us with some personal information—information that can be used to identify or contact the user ,and information on your use of all membership benefits (“Personal Information”). Examples of the Personal Information we may collect include your name, date of birth, gender, mobile phone number, email address and place of residence as well as any other personal information you have consented to us collecting whether directly or indirectly through, for example, an Affiliated Partner.
Other methods may be utilised to collect your Personal Information, for example when visiting the premises of any vendor to participate in a Drinki promotion when you are physically visiting the place of business of one of our Affiliated Partners, such as by using scanning and check-in and presence location data gleaned from your mobile device. If you do not wish to have your Personal Information collected by these methods, you may not be able to participate in any Drinki promotion.
We may also receive Personal Information from Affiliated Partners provided by you in the course of your using our membership services, or from third parties subject to the limitations of the Privacy Policies of those Affiliated Partners or third parties.
References to “using” and “processing” information in this document include using cookies or other storage means on a computer or mobile device, statistical or other analysis of the data and storing, collecting, deleting, combining, disclosing and transferring information within our organisation.
We commit to use Personal Information only as follows: (i) to facilitate the bringing of promotions to Drinki users, (ii) to seek to improve your experience of club drinki, (iii) to provide you with software updates and/or promotions as may be the case, (iv) to seek member feedback on promotions and member general interests, and (v) to bring to your attention promotions and offers that we can facilitate and which we consider you will find useful or interesting.
We may match data from your transactions with Affiliated Partners and/or the content information with our usage data in a personally identifiable form in order to perform accounting reconciliation and/or provide targeted promotions to you; but to protect your privacy, our Affiliated Partners and Drinki will perform this matching in a protected environment that does not allow our Affiliated Partners to gain Personal Information you have not opted in to disclose to them, unless you choose to identify yourself at the Affiliated Partner’s place of business as a Drinki user to use an offer or redeem a reward. By enabling an Affiliate Partner to identify you as Drinki user, you are allowing them to identify and store that transaction as a Drinki-related transaction.
We may use Non-Attributable Information for certain purposes, for example, trend analysis through aggregated demographic information about our users generally, and thus, to improve the functionality of our users and to facilitate more relevant promotions to users. We may also share this Non-Attributable Information with our Affiliated Partners to allow them to assist us in facilitating promotions and other membership driven incentives to you. Any information shared with Affiliated Partners in this context will not contain nor be linked to your Personal Information unless you have given us your explicit consent through an “opt-in” mechanism on the Application.
We may request your permission to allow us to share your Personal Information with Affiliated Partners. If you so consent, we may share Personal Information with one or more Affiliated Partners (as to data regarding your participation in member promotions, though, only the usage data that relates to a particular Affiliated Partner will be shared with that Affiliated Partner). In all other cases, we will only share data with Affiliated Partners in an aggregated (i.e., not personally identifiable) form for analysis. If we share Personal Information with an Affiliated Partner, we will require in our agreement with that Affiliated Partner that this information not be shared outside the Affiliated Partner but we cannot be held liable for the failure of any Affiliated Partners to comply with such agreement.
We may use “cookies” (a data file in your device’s memory),and/or other storage on your device to help us collect, maintain, and use information as follows: (i) to improve our communications with you as a Drinki user, for example, by saving information relating to your member account and/or activity for future promotions; and (ii) to improve our understanding of which drinki benefits you enjoy and use. Please note you may direct your browser to stop accepting cookies from any website you visit, although if you do not accept relevant cookies you may not be able to participate in all Drinki facilitated promotions.
We may also use data collection tags in combination with cookies to analyse user’s usage patterns anonymously and to facilitate advertisements to you. Usage tracking allows us to count members who have visited certain web sites and pages within web sites, or used applications or features, to analyse the behavior of users of our web sites and application, in order to improve the web sites and application, and to assess the effectiveness of promotional campaigns.
Our objective is to only share Personal Information to the extent required to allow you to participate in any member promotion that Drinki is seeking to facilitate. Otherwise we shall only share Personal Information with you or under the following circumstances:
Non-Attributable Information. As noted above, we may share with third parties information in a form that does not disclose your Personal Information (for example on an aggregated basis), nor allow you to be personally identified, for business related analysis, demographic profiling and similar purposes. We may share such information so that our partners better understand how interested our members are in their promotions and improve their offerings and so that additional partners can see the benefits of directing promotions to members of Drinki and may also become our Affiliated Partners and further improve the promotions and offers for our users.
Our Suppliers. We may engage with third party companies and individuals to facilitate the provision of member related services (e.g.,without limitation, maintenance services, database management, web analytics) or to assist us in analysing how our users base benefits are used. These third parties may have access to your Personal Information but only to perform these tasks on our behalf and may not disclose or use it for any other purpose.
Compliance with Law. In certain circumstances we may have an overriding legal obligation to cooperate with a regulator or other official legal body requiring the disclosure of Personal Information, in which case we will disclose such information so as to meet our legal obligations and to fully cooperate with any such body.
You may review, update, correct or delete your Personal Information in your registration profile by contacting us or by making the appropriate modifications in your membership account. If you completely delete all such information, then your account may become deactivated.
We employ appropriate measures designed to safeguard and protect your information from unauthorised access and disclosure. In addition, we will delete information after it is no longer useful in the provision of member related services.
Drinki is naturally not open to or directed at children. If we become aware that a person under the age of 18 has provided false information or somehow managed to register as a Drinki user, we shall immediately delete such information from our files.
Our aim is to facilitate the best promotions we can to Drinki users. If you need to contact us please write to us at our registered office:
DRINKI LIMITED, UNIT A3 BROOMSLEIGH BUSINESS PARK, WORSLEY BRIDGE ROAD SE26 5BN LONDON, UNITED KINGDOM